Members of the England Rugby team including Owen Farrell, Maro Itoje, Jonny May, Ben Youngs, and Courtney Lawes co-star in O2's autumn campaign, Be Their Armour, coinciding with the 2019 Rugby World Cup in Japan.

The campaign aims to 'unite fans and show how their support can be England’s armour', and the telecommunications provider posted on social media 'Rugby fans, this is your call to Wear The Rose. Show your support for England Rugby and be their armour in Japan #WearTheRose'.